Shaping Behavior Change
Through Design
Hi, I’m Janine.
EXPERIENCE & PRODUCT DESIGN DIRECTOR
I lead UX and product design at the intersection of behavioral science, and AI. I transform complex systems into products and experiences people understand, trust, and adopt.
Where I Create
Business Impact
Cognitive Science + AI
I apply AI, behavioral science, and predictive analytics to design systems that are intuitive, trustworthy, and built to support better decision-making at scale.
Human-Centered Strategy
I translate research and service design into clear product strategies, creating experiences that improve retention, deepen engagement, and drive measurable growth.
Scalable Design Leadership
I lead cross-functional teams across complex environments; aligning strategy, systems, and execution to deliver high-impact outcomes.
What Shapes
My Perspective
My career has been shaped by an uncommon blend of fine arts, behavioral economics, and enterprise product design. That multidisciplinary foundation allows me to connect creativity with evidence, human behavior with business strategy, and emerging technology with meaningful experiences.
How I Drive
Impact
Simplify Complexity
Transform complex products, systems, and services into experiences that are intuitive for customers and easier for teams to deliver.
Align Strategy with Human Behavior
Apply behavioral economics, research, and design thinking to create products that people understand, trust, and adopt.
Build High-Performing Design Teams
Develop scalable design practices, research operations, and cross-functional partnerships that improve quality, speed, and business outcomes.
Human-Centered AI
Help organizations design AI-powered experiences that enhance human judgment, strengthen trust, and create lasting value.
Shaping Ideas
Through Writing
My writing explores how behavioral science, AI, design leadership, and organizational systems shape the products we build. I use research, practical experience, and critical inquiry to challenge familiar assumptions and propose more human ways of designing technology.