Shaping Behavior Change
Through Design
Hi, I’m Janine.
I lead design as an operational and strategic function, translating behavioral science, AI, and systems thinking into measurable business outcomes across complex ecosystems.
Where I Create
Business Impact
Cognitive Science + AI
I apply AI, behavioral science, and predictive analytics to design systems that are intuitive, trustworthy, and built to support better decision-making at scale.
Human-Centered Strategy
I translate research and service design into clear product strategies, creating experiences that improve retention, deepen engagement, and drive measurable growth.
Scalable Design Leadership
I lead cross-functional teams across complex environments; aligning strategy, systems, and execution to deliver high-impact outcomes.
Delivering
with Purpose
Design is not just about usability. It’s about creating clarity in complex systems and driving meaningful outcomes. I align teams, structure ambiguity, and turn insight into action, helping organizations move faster, make better decisions, and deliver real business impact.
How I Drive
Impact
Designing for Behavior Change
I turn intent into action by applying behavioral science, habit formation, and cognitive triggers to design experiences that drive meaningful user change.
Product-Led Transformation
I translate business goals into scalable systems, driving design systems, research ops, and workflow automation at enterprise scale.
UX Leadership at Scale
I align teams, build scalable design operations, and deliver in complex environments.
Business Impact
$2B monthly lead lift, 50% reduction in call center volume. I drive measurable outcomes through UX, growth, and experimentation at enterprise scale.
UX Research & Service Design
I turn research into actionable insights that inform service blueprints, streamlining workflows, and shaping user-centered strategy.
End-to-End Design
I lead products from concept to delivery; balancing user needs with business goals to ship high-impact experiences.
Shaping Ideas
Through Writing
In my spare time, I’m building out a monthly writing practice focused on thought leadership. It’s a light commitment, but a meaningful one. A creative outlet where I can explore ideas I’m passionate about, experiment with storytelling, and share perspectives that connect design, behavior, and strategy.