Shaping Behavior Change
Through Design
Hi, I’m Janine.
I lead design as an operational and strategic function, translating behavioral science, AI, and systems thinking into measurable business outcomes across complex, regulated environments.
Where I Create
Business Impact
Cognitive Science + AI
I apply AI, behavioral science, and predictive analytics to design systems that are intuitive, trustworthy, and built to support better decision-making at scale.
Human-Centered Strategy
I translate research and service design into clear product strategies, creating experiences that improve retention, deepen engagement, and drive measurable growth.
Scalable Design Leadership
I lead cross-functional teams across complex environments; aligning strategy, systems, and execution to deliver high-impact outcomes.
Delivering
with Purpose
Design is not just about usability. It’s about creating clarity in complex systems and driving meaningful outcomes. I align teams, structure ambiguity, and turn insight into action, helping organizations move faster, make better decisions, and deliver real business impact.
How I Drive
Impact
Designing for Behavior Change
I craft digital experiences that shift user behavior through intentional design. By applying behavioral modeling, habit formation frameworks, and cognitive triggers, I help users move from intent to action—ethically and effectively.
Product-Led Transformation
I translate business goals into scalable systems, leading design system builds, research operations, and workflow automation across Fortune 500 orgs.
UX Leadership at Scale
I lead cross-functional design teams at scale from building collaborative workflows, aligning on product vision, and ensuring delivery in regulated and high-stakes environments.
Driving Results
I have built high-converting experiences by integrating UX, growth marketing, and experimentation for Fortune 500 companies from driving a $2B monthly lead lift, reducing call center volume by 50%, and delivering smarter personalization.
UX Research & Service Design
From journey mapping to usability testing and ecosystem mapping, I uncover actionable insights that inform service blueprints, streamline workflows, and drive user-centered strategy.
End-to-End Design
I lead the full product design process from concept to execution, crafting high-impact digital products that balance user needs with business goals. Every project in my portfolio reflects design I’ve personally led, shaped, crafted, and delivered.
Shaping Ideas
Through Writing
In my spare time, I’m building out a monthly writing practice focused on thought leadership. It’s a light commitment, but a meaningful one. A creative outlet where I can explore ideas I’m passionate about, experiment with storytelling, and share perspectives that connect design, behavior, and strategy.